The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
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Six inspiring marketers representing a mix of established brands and start-ups have been selected to demonstrate the impact that great global and regional marketers can have on business. They are:
Fernando Machado, Chief Marketing Officer at Burger King: With more than 120 Cannes Lions, 16 D&AD Yellow Pencils, one Grandy and two Grand Effies in North America, Fernando is known for pushing creative boundaries to drive business growth. At this year’s Cannes Lions “Whopper Detour” picked up three separate Grand Prix, alongside a host of Gold, Silver and Bronze Lions.
Syl Saller, Chief Marketing and Innovation Officer at Diageo: As well as leading the transformation in both creative excellence and marketing effectiveness across Diageo, Syl has also inspired industry wide change in promoting gender equality and supporting leadership development within Diageo and beyond. In addition to sponsoring equality initiatives established by the Unstereotype Alliance, she has helped launch new programs that support leadership development and a diverse pipeline of top talent at Diageo.
Cheryl Goh, founding CMO of South East Asia’s ride-sharing app Grab: Having joined the company at the start of its journey, Cheryl now leads marketing across 300 cities in eight countries. Her team runs the GrabForGood programme which has already helped over 800 people with disabilities become Grab drivers.
Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health: She is leading J&J’sdrive to develop data-inspired creative and personalised content, which has been implemented across J&J brands globally. The company’s 'Project Free Period' enables women trapped in the sex trade to use the three days they can’t work due to menstruation to acquire new skills that will lead them to a better life.
Lubomira Rochet, Chief Digital Officer at L’Oréal: Responsible for the marketing turnaround of the world’s biggest beauty company, Lubomira has helped develop a strong push on Ecommerce, which grew 52% and accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira has also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences.
Marc Pritchard, Chief Brand Officer at P&G: Responsible for P&G’s brand building disciplines worldwide, Marc sets the Company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. Strong marketing has helped P&G deliver a five per cent rise in organic sales in 2018/19, the best topline growth in a decade.
You can read more about each of them by clicking the links above. Voting has been extended until January 31. The WFA has partnered with The Drum for the 2019 award.