Sourcing Forum meeting overview (December 2020)

The majority of multinational companies have a global corporate sustainability program in place, however its link with marketing or the advertising landscape is not always as obvious or detailed. Marketing is often seen as the driver of consumption, but consumption is somehow the enemy of sustainability, so how can marketing become instead a force for good? And more concretely, how can ‘Planet, Profits and People’ – or the most common pillars to describe the concept of sustainability, apply to marketing activities?

This session gave 45 WFA peers the chance to come together and reflect on their role in this economic and societal challenge, in a ‘warts-an-all’ format under the Chatham House Rule. Attendees were all in a global or regional marketing procurement position and focused on the role that they can specifically play to accelerate their organisation’s sustainability agenda.

Headlines:

• A strategic sourcing framework to sustainability – getting started
• A focus on communities to create a more sustainable production ecosystem
• Sustainable POSM: taking a holistic approach will help move the needle
• 5 tips for a better agility of sourcing

 WFA members can download the meeting overview here.