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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Agency managementMarketing procurementMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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Marketing procurementMarketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurementRetail media & ecommerceMarketing procurementBenchmark: Global Category Management - E-commerce
Read more about "Benchmark: Global Category Management - E-commerce"WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Agency managementMarketing procurementMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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Advertising & policyAgency managementInclusive marketingSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.
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Marketing procurementMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Marketing procurementMarketing operationsMarketing procurementBenchmark: Global Category Management - Consumer Promotions
Read more about "Benchmark: Global Category Management - Consumer Promotions"Member benchmark on category management of consumer promotions.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyGlobal Marketing Procurement: 2020 and beyond
Read more about "Global Marketing Procurement: 2020 and beyond"The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
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Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategyBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (October 2020)
Read more about "Sourcing Forum meeting overview (October 2020)"Overview of the Sourcing Forum held remotely on October 15, 2020.
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Marketing procurementMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Marketing procurementInclusive marketingSustainabilityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing
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Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Artwork & pre-press Packaging design
Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Marketing procurementSustainabilityMarketing procurementSourcing Forum meeting overview (September 2020)
Read more about "Sourcing Forum meeting overview (September 2020)"Overview of the Sourcing Forum held remotely on September 4, 2020.
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Marketing procurementInclusive marketingMarketing procurementSourcing Forum meeting overview (July 2020)
Read more about "Sourcing Forum meeting overview (July 2020)"Overview of the Sourcing Forum held remotely on July 2nd, 2020.
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Marketing procurementMarketing procurementProject Spring
Read more about "Project Spring"A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurementMarketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
