Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Media Recruitment Agencies in Japan
    Benchmark

    Benchmark: Media Recruitment Agencies in Japan

    WFA

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  2. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    WFA

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  3. Spotlight: Global Production - 2020 and beyond
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    WFA, APR

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.

    Read more about "Spotlight: Global Production - 2020 and beyond"
  4. Spotlight: Global Trends in Creative In-Housing
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    WFA

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  5. Client views on developing creative in-house
    Expert opinion
    CMO Forum

    Client views on developing creative in-house

    WFA

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to celebrate work created in-house that they loved most.

    Read more about "Client views on developing creative in-house"
  6. The endless possibilities of Computer Generated Imagery (CGI)
    Report
    Marketing procurementMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    WFA

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  7. UK ad industry launches initiative to eliminate negative environmental impact of production
    News
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    WFA

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  8. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  9. CMO Forum meeting overview (July 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  10. Benchmark: Agency barter
    Benchmark

    Benchmark: Agency barter

    WFA

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  11. Benchmark: e-invoicing solutions
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  12. COVID Compendium for Global Marketers
    Briefings & position papers
    Advertising & policyTrends & forecasts

    COVID Compendium for Global Marketers

    WFA

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  13. Webinar: An introduction to the offshore market for creative production
    Video
    CreativityMarketing procurementMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    WFA

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.

    Read more about "Webinar: An introduction to the offshore market for creative production"
  14. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    WFA

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  15. CMO Forum meeting overview (June 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  16. Getting peak performance from evaluation
    Expert opinion

    Getting peak performance from evaluation

    Laura Forcetti

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.

    Read more about "Getting peak performance from evaluation"
  17. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Video
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  18. Webinar: Client-agency performance evaluations: the agency view
    Video
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    WFA, Decideware

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  19. Client-agency performance evaluations: the agency view
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    WFA, Decideware

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  20. Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Video
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    WFA

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  21. Webinar: How transcreation can give a local edge to global messages
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: How transcreation can give a local edge to global messages

    WFA

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"