Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
In-housingHow AI is changing in-house agencies
Read more about "How AI is changing in-house agencies"A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.
-
Marketing technologyAIMarketing technologyAI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
Digital policyMarketing technologyAIMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
-
Digital policyMarketing technologyAIMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
-
Digital policyMarketing technologyAIMarketing technology
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements.
-
Digital policyMarketing technologyAIMarketing technology
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.
-
Digital policyMarketing technologyAIMarketing technology
This month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly update serves as your one-stop round up of the most important developments impacting your use of AI, to help you stay informed of the forces transforming the marketing industry today.
-
Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.
