Posts about Food marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA Webinar: A Global Roadmap for HFSS Ad Standards

    WFA Webinar: A Global Roadmap for HFSS Ad Standards

    How can advertisers help shape a healthier global food environment?

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  2.    A Global Roadmap for HFSS Ad Standards
    Advertising & policy

    A Global Roadmap for HFSS Ad Standards

    Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to operate

    Read more about "A Global Roadmap for HFSS Ad Standards"
  3.    Responsible Food Marketing Policy: WFA key messages

    Responsible Food Marketing Policy: WFA key messages

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children.

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  4.    Five key policy priorities marketers need to know about

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.

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  5.    AANA response to consultation on HFSS marketing restrictions in Australia

    AANA response to consultation on HFSS marketing restrictions in Australia

    The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products. 

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  6. Bad health is bad for business

    Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and UNICEF. And why it matters for marketers.

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  7.    WFA Survey: Responsible Marketing Frameworks
    Advertising & policyDigital policyInclusive marketing

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams. 

    Read more about "WFA Survey: Responsible Marketing Frameworks"
  8.    EU Sustainable Food Systems Framework initiative
    Advertising & policy

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  9.    Food Marketing to Kids - Heatmap
    Advertising & policy

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. 

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  10.    HFSS marketing restrictions: 12 markets to watch in 2023
    Advertising & policy

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

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  11.    WFA Policy Tracker
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

    Read more about "WFA Policy Tracker"
  12.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  13.    RAC Programme Meeting Overview (November 2021)
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.

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  14.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Advertising & policy

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  15.    RAC Programme Meeting Overview (September 2021)
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  16.    RAC Programme Meeting Overview (May 2021)
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  17.    RAC Programme Meeting Overview (February 2021)
    Advertising & policy

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

    Read more about "RAC Programme Meeting Overview (February 2021)"
  18.    Introduction to WFA's policy groups
    Advertising & policyDigital policyPrivacy & tech

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

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  19.    2020’s top trends in food marketing regulation
    Advertising & policy

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

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  20.    Webinar: 10 trends shaping food marketing regulation in 2020

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"
  21.    RAC Programme Meeting Overview (November 2020)
    Advertising & policyDigital policy

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"