Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.

There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.