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Advertising & policyThe success of alcohol marketing self-regulation
Read more about "The success of alcohol marketing self-regulation"Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle Robitaille, WFA Director of Policy, explains how collective efforts can promote greater awareness of moderation and encourage responsible drinking.
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Advertising & policy10 years of Responsible Alcohol Marketing
Read more about "10 years of Responsible Alcohol Marketing"On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.
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Advertising & policyAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Advertising & policyWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol
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Advertising & policyAlcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
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Advertising & policyWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
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Advertising & policy
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.
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Advertising & policy
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.
