Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments.  As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.

Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.

Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.

In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico. The goal was to source 100% of its coffee from sustainable sources by 2022 and improve the lot of local coffee farmers.

As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable production across the Quaker oat sourcing footprint.

Good things come to those who wear their jeans longer

Ensuring safety inside and outside of the car.

Hot sneakers, cool planet

Looking ahead to a more sustainable future

Healthy food, healthy planet, healthy company