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AIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.
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CultureWFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
Read more about "WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.
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Brand reputationWFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
Read more about "WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett, who is in the private sector division of Unicef as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards.
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Candid CMOThe Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
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Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.
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Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
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Inclusive marketing“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.
While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.
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CreativityRe-finding our marketing mojo
Read more about "Re-finding our marketing mojo"Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and Communications.
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the mailroom in Australia to the highest seat in Accenture's creative powerhouse – and where the agency’s name comes from.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
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Advertising & policyBrand purposeBrand reputationMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
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Everything policy leads need to know about marketing in the Metaverse
Read more about "Everything policy leads need to know about marketing in the Metaverse"WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when advertising in the Metaverse.
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Chipotle (USA, broadcast, online)
Read more about "Chipotle (USA, broadcast, online)"Fast food brand Chipotle makes claims about the environmental impact of its ingredients, how much food waste is diverted from landfill and how staff waste such as gloves are managed. Are such claims justified?
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Quilted Northern Ultra Soft & Strong Bathroom Tissue (USA, Product packaging & Online)
Read more about "Quilted Northern Ultra Soft & Strong Bathroom Tissue (USA, Product packaging & Online)"Bathroom tissue brand Quilted Northern makes claims on its website and on packaging about its practice of planting trees to replace those used to make its products. Were these claims credible?
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Everlane (USA, Online)
Read more about "Everlane (USA, Online)"Fashion brand Everlane was making claims about the recycled content in its clothes and the fact that dyes used were “safer for the environment”. The US regulator had to decide if they were credible.
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CalciTrio Naturell food supplement (Hungary, TV & Print)
Read more about "CalciTrio Naturell food supplement (Hungary, TV & Print)"Even the brand name of CalciTrio Naturell food supplement came under scrutiny when Hungary’s regulator looked at its TV and print messages. The results are here.
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Inga (France, Facebook post and video)
Read more about "Inga (France, Facebook post and video)"Inga’s social media ads for its reusable paper towel products included a claim that it is a “zero waste” solution and "really good for the planet". Did the regulator believe it?
