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Data & Insight
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Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technologyKnowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing effectivenessThe building blocks of effectiveness
Read more about "The building blocks of effectiveness"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
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Marketing effectivenessMedia and creative: together for superior effectiveness and ROAS (Google)
Read more about "Media and creative: together for superior effectiveness and ROAS (Google)"On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…
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Brand safetyDigital policyBrand safetySelf-regulationMarketing technologyMarketing technologyData collection & privacyMarketing technology
Privacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
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AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
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CreativityMarketing technologyAIMarketing technologyMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyAIMarketing technologyMarketing technologyFive predictions for 2025
Read more about "Five predictions for 2025"WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
Our upcoming events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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WFA’s AI Community is a cross-functional group bringing together senior marketing, policy and legal professionals and aims to provide brands with the knowledge and insights needed to leverage AI in an effective and responsible way.
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Unlocking the opportunities of inclusive marketing
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For CMO’s and marketing leaders
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For global/regional market research and consumer insight specialists
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.