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Focus of this session: Media Measurement

Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure the impact of media against business outcomes by showcasing real-life measurement frameworks that are in-place at some of the world’s leading advertisers.

This module will provide:

• An overview of measurement methodologies
• The evolution of effectiveness metrics
• Examples of KPI frameworks in practice
• Quick wins for successful measurement

Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.

Presenter: Adam Dustin, Transformation Director, MediaSense, London

7:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.