Sourcing Forum - About
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Topic: AI Governance
This session will give WFA peers the chance to come together to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule. This is an invitation-only event with no agencies, consultants nor platforms, just global marketing sourcing leaders sharing with, and learning from, their peers.
In this session, explore how marketing sourcing can collaborate with digital policy and legal teams to harness the full potential of AI in marketing while simultaneously addressing and mitigating legal, ethical, and reputational risks.
9:00 – 10:30 AM London | 5:00 - 6:30 PM Singapore | Other timezones
Only for WFA members.
