Data Ethics – The Rise of Morality in Technology sets out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies.

This comes at a time when new research shows that 74% of CMOs say data ethics will be more important to their role in the next five years and issues around data collection and privacy have risen up the agenda in light of COVID-19.

The goal is to encourage companies to go beyond simply following the rules on data privacy by getting them to see the vital importance of addressing the gap between what they can do and what they should do.