Project Spring report

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It’s time for a revolution in marketing procurement. A transformation from savings to value.

We want to rid the profession of bad practice and reduce the number of opportunities for negative articles about the discipline. Evolving perceptions, however, also requires changes in the way procurement works with its stakeholders inside and outside each company.

Evolution to procurement processes, improving people’s understanding of procurement, building new performance KPIs beyond just savings and involving external partners to ensure a true perspective.

This report is designed to help everyone on that journey.

Based on a two year’s work, it identifies multiple initiatives being independently developed by WFA members to evolve their function and ensure the it does not become obsolete, irrelevant or a barrier to business growth.

It is designed to inspire and end the “race to the bottom” that some marketing procurement practitioners are contributing towards; blindly cutting costs and reducing fees. It is not a route-map to perfect practice but the start of a journey.

As with any transformation, the drive to create a “value in” instead of “cost out” should never end.

It’s really helpful for us to know what kind of people are interested in WFA’s work. This helps us develop more useful content in the future. We won’t ask for any personal details (unless you want to know more about WFA), but we would love to know (anonymously) what organisation you work for and your level of seniority.

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