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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Zimbabwe prepares for Marketing 5.0 with hybrid event
    News

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

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  2. Canada unveils cross-media measurement committee
    News
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  3. WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Press releases
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  4. Brazilian ad industry unveils campaign on responsible advertising to children
    News
    Advertising & policy

    Brazilian ad industry unveils campaign on responsible advertising to children

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

    Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"
  5. Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    News
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    bvA launches taskforce on Diversity & Inclusion

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  6. Indian association welcomes first CEO
    News

    Indian association welcomes first CEO

    Sushil Matey appointed as CEO of ISA

    Read more about "Indian association welcomes first CEO"
  7. Norway celebrates Advertising Day with hybrid event
    News

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster

    Read more about "Norway celebrates Advertising Day with hybrid event"
  8. Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    News
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"
  9. Contagious becomes WFA’s global strategic partner for Creativity
    News
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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