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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  2. Greek marketers address diversity and inclusion
    News
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

    Read more about "Greek marketers address diversity and inclusion"
  3. Unstereotype Alliance launches UAE chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

    Read more about "Unstereotype Alliance launches UAE chapter"
  4. Spain recognises the value of advertising
    News
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"
  5. Zimbabwe prepares for Marketing 5.0 with hybrid event
    News

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

    Read more about "Zimbabwe prepares for Marketing 5.0 with hybrid event"
  6. Canada unveils cross-media measurement committee
    News
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  7. WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Press releases
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  8. Brazilian ad industry unveils campaign on responsible advertising to children
    News
    Advertising & policy

    Brazilian ad industry unveils campaign on responsible advertising to children

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

    Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"
  9. Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    News
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    bvA launches taskforce on Diversity & Inclusion

    Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"

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