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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across Q1-Q3 with digital the only riser

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  2.    Gulf association welcomes new board

    Gulf association welcomes new board

    Unilever’s Sanjiv Kakar re-elected as Chairman

    Read more about "Gulf association welcomes new board"
  3.    Colombian association shines a light on the digital media ecosystem

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  4.    Malaysian association elects new council

    Malaysian association elects new council

    Coca-Cola Malaysia’s Kadri Taib re-elected as President

    Read more about "Malaysian association elects new council"
  5.    WFA launches Global Marketer of the Year 2020
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"
  6.    WFA and platforms make major progress to address harmful content
    Advertising & policy

    WFA and platforms make major progress to address harmful content

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

    Read more about "WFA and platforms make major progress to address harmful content"
  7.    Indian association elects Sunil Kataria as chairman

    Indian association elects Sunil Kataria as chairman

    ISA to focus on creating a cross-media measurement system for India in the coming months

    Read more about "Indian association elects Sunil Kataria as chairman"
  8.    Australian association unveils new Code of Ethics
    Advertising & policyInclusive marketing

    Australian association unveils new Code of Ethics

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

    Read more about "Australian association unveils new Code of Ethics"
  9.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

    Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"

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