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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  2. Slovenia hosts first major hybrid event in the Adriatic region
    News

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

    Read more about "Slovenia hosts first major hybrid event in the Adriatic region"
  3. UK ad industry launches initiative to eliminate negative environmental impact of production
    News
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  4. GCC association launches cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  5. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    In-housingCMO Forum

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

    Read more about "Creative in-housing hits 57% among multinationals, WFA report"
  6. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    Ad techMarketing technologyMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  7. Norwegian association unveils new adtech and martech guidance
    News
    Marketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

    Read more about "Norwegian association unveils new adtech and martech guidance"
  8. Brazilian association explores the role of customer service in consumer-brand relationships
    News

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

    Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"
  9. Unstereotype Alliance launches UK chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP

    Read more about "Unstereotype Alliance launches UK chapter"

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