News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Indian association welcomes first CEO
    News

    Indian association welcomes first CEO

    Sushil Matey appointed as CEO of ISA

    Read more about "Indian association welcomes first CEO"
  2. Norway celebrates Advertising Day with hybrid event
    News

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster

    Read more about "Norway celebrates Advertising Day with hybrid event"
  3. Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    News
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"
  4. Contagious becomes WFA’s global strategic partner for Creativity
    News
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  5. Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Press releases
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across Q1-Q3 with digital the only riser

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  6. Gulf association welcomes new board
    News

    Gulf association welcomes new board

    Unilever’s Sanjiv Kakar re-elected as Chairman

    Read more about "Gulf association welcomes new board"
  7. Colombian association shines a light on the digital media ecosystem
    News

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  8. Malaysian association elects new council
    News

    Malaysian association elects new council

    Coca-Cola Malaysia’s Kadri Taib re-elected as President

    Read more about "Malaysian association elects new council"
  9. WFA launches Global Marketer of the Year 2020
    Press releases
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"

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