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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Ad industry launches 'Partnership for Responsible Addressable Media'
    News
    Advertising & policyDigital policyMedia & analytics

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.

    Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"
  2. Irish association welcomes new president
    News

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

    Read more about "Irish association welcomes new president"
  3. Pakistan holds first virtual Effie Awards
    News

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

    Read more about "Pakistan holds first virtual Effie Awards"
  4. Dutch ad industry launches diversity fund and programme
    News
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands

    Read more about "Dutch ad industry launches diversity fund and programme"
  5. GCC association to LEAD change in the ad industry
    News
    Advertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry

    Read more about "GCC association to LEAD change in the ad industry"
  6. Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
    News

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

    Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"
  7. Paraguay association elects new board
    News

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

    Read more about "Paraguay association elects new board"
  8. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  9. Just Eat CEO named ISBA president
    News

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

    Read more about "Just Eat CEO named ISBA president"

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