News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Portuguese association appoints new president
    News

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

    Read more about "Portuguese association appoints new president"
  2. Nearly a third of advertisers pull back or consider pulling back from platforms
    News
    Advertising & policy

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies on hate speech. 

    Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"
  3. WFA makes new appointments to APAC Leadership team
    Press releases
    CMO Forum

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

    Read more about "WFA makes new appointments to APAC Leadership team"
  4. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  5. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  6. Swedish advertisers publish new guidance for marketing effectiveness
    News
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  7. U.S. ad industry calls for immediate action on diversity and inclusion
    News
    Advertising & policyInclusive marketing

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

    Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"
  8. Unstereotype Alliance launches in Japan
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"
  9. UK ad industry unveils new inclusion group and hub
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils new inclusion group and hub

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

    Read more about "UK ad industry unveils new inclusion group and hub"

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