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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA launches world’s first guide on data ethics for brands
    Press releasesReport
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  2. Marketing Operations expands remit at large multinationals
    Press releases
    Marketing operations

    Marketing Operations expands remit at large multinationals

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations 

    Read more about "Marketing Operations expands remit at large multinationals"
  3. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReport
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  4. ISBA investigates the UK’s programmatic supply chain
    News

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

    Read more about "ISBA investigates the UK’s programmatic supply chain"
  5. Swedish ad industry join forces to develop standards for media buying
    News
    Advertising & policyCross-media measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

    Read more about "Swedish ad industry join forces to develop standards for media buying"
  6. National associations see significant budget cuts among advertisers, but slight optimism looming
    News

    National associations see significant budget cuts among advertisers, but slight optimism looming

    Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their members

    Read more about "National associations see significant budget cuts among advertisers, but slight optimism looming"
  7. Estonian association welcomes new CEO
    News

    Estonian association welcomes new CEO

    Liis Tippel is the new CEO of TULI

    Read more about "Estonian association welcomes new CEO"
  8. Conference in the Cloud: China advertisers discuss planning for the future
    News

    Conference in the Cloud: China advertisers discuss planning for the future

    China advertiser association organises international CMO Summit as part of China Brand Day

    Read more about "Conference in the Cloud: China advertisers discuss planning for the future"
  9. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmark
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"

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