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Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"ANDA Colombia Executive President recognised for leadership in the marketing industry
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Paraguay association elects new board
Read more about "Paraguay association elects new board"Carlos Jorge Biedermann re-elected as President
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Marketing procurementMarketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Just Eat CEO named ISBA president
Read more about "Just Eat CEO named ISBA president"Peter Duffy is the new President of the UK association
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Portuguese association appoints new president
Read more about "Portuguese association appoints new president"Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN
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Advertising & policyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies on hate speech.
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CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
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Brands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
