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Marketing effectivenessSwedish advertisers publish new guidance for marketing effectiveness
Read more about "Swedish advertisers publish new guidance for marketing effectiveness"Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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Advertising & policyInclusive marketingU.S. ad industry calls for immediate action on diversity and inclusion
Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Japan
Read more about "Unstereotype Alliance launches in Japan"Founding members are Japan Advertisers Association (JAA) and Nikkei
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Advertising & policyInclusive marketingUK ad industry unveils new inclusion group and hub
Read more about "UK ad industry unveils new inclusion group and hub"ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives
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Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
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Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations
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Marketing structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
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ISBA investigates the UK’s programmatic supply chain
Read more about "ISBA investigates the UK’s programmatic supply chain"UK advertiser association publishes study on transparency in programmatic advertising
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Advertising & policyCross-media measurementSwedish ad industry join forces to develop standards for media buying
Read more about "Swedish ad industry join forces to develop standards for media buying"Swedish advertisers join agencies and media owners for cross-media measurement initiative
