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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    National industry associations from 35 countries gather remotely

    National industry associations from 35 countries gather remotely

    National Associations Council addressed challenges the marketing industry is facing in light of COVID-19

    Read more about "National industry associations from 35 countries gather remotely"
  2.    WFA launches new guide on diversity and inclusion in marketing
    Inclusive marketing

    WFA launches new guide on diversity and inclusion in marketing

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin

    Read more about "WFA launches new guide on diversity and inclusion in marketing"
  3.    U.S. ad industry encourages people to #StayHome

    U.S. ad industry encourages people to #StayHome

    ANA partners with Ad Council, leading brands and media companies to promote social distancing during COVID-19 pandemic.

    Read more about "U.S. ad industry encourages people to #StayHome"
  4.    TV broadcasters thank advertisers in France during COVID-19 lockdown

    TV broadcasters thank advertisers in France during COVID-19 lockdown

    Union des marques partners with French broadcasters and agencies to thank advertisers for supporting local media

    Read more about "TV broadcasters thank advertisers in France during COVID-19 lockdown"
  5.    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  6.    WFA President’s Awards honour marketing leadership initiatives
    President's Awards

    WFA President’s Awards honour marketing leadership initiatives

    Industry Associations from Chile, France, Italy, Norway and the USA recognised for outstanding leadership as LATAM associations and New Zealand receive special awards

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  7.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and Nigeria’s Bunmi Adeniba take on Regional VP roles

    Read more about "WFA announces changes to global leadership team"
  8.    Swedish marketing insights? There’s an app for that

    Swedish marketing insights? There’s an app for that

    Swedish Advertisers release an app to provide members with instant access to industry insights, inspiration and knowledge

    Read more about "Swedish marketing insights? There’s an app for that"
  9.    “Advertising needs an MOT”, says ISBA
    Marketing effectiveness

    “Advertising needs an MOT”, says ISBA

    UK marketers discuss challenges ahead and the need for joint initiatives

    Read more about "“Advertising needs an MOT”, says ISBA"

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