News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

All news and press releases

RSS Feed
  1. Paraguay association elects new board
    News

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

    Read more about "Paraguay association elects new board"
  2. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  3. Just Eat CEO named ISBA president
    News

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

    Read more about "Just Eat CEO named ISBA president"
  4. Portuguese association appoints new president
    News

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

    Read more about "Portuguese association appoints new president"
  5. Nearly a third of advertisers pull back or consider pulling back from platforms
    News
    Advertising & policy

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies on hate speech. 

    Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"
  6. WFA makes new appointments to APAC Leadership team
    Press releases
    CMO Forum

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

    Read more about "WFA makes new appointments to APAC Leadership team"
  7. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  8. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  9. Swedish advertisers publish new guidance for marketing effectiveness
    News
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.