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National associations see significant budget cuts among advertisers, but slight optimism looming
Read more about "National associations see significant budget cuts among advertisers, but slight optimism looming"Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their members
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Estonian association welcomes new CEO
Read more about "Estonian association welcomes new CEO"Liis Tippel is the new CEO of TULI
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Conference in the Cloud: China advertisers discuss planning for the future
Read more about "Conference in the Cloud: China advertisers discuss planning for the future"China advertiser association organises international CMO Summit as part of China Brand Day
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Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fall
Crisis accelerates change in the way marketing organisations operate -
National industry associations from 35 countries gather remotely
Read more about "National industry associations from 35 countries gather remotely"National Associations Council addressed challenges the marketing industry is facing in light of COVID-19
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Inclusive marketingWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin
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U.S. ad industry encourages people to #StayHome
Read more about "U.S. ad industry encourages people to #StayHome"ANA partners with Ad Council, leading brands and media companies to promote social distancing during COVID-19 pandemic.
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TV broadcasters thank advertisers in France during COVID-19 lockdown
Read more about "TV broadcasters thank advertisers in France during COVID-19 lockdown"Union des marques partners with French broadcasters and agencies to thank advertisers for supporting local media
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Marketing operationsEighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
