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The Digital Media Benchmark is an anonymised benchmark that breaks down vendor reported levels of viewability, ad fraud and brand safety by country, region and channel.

The Benchmark will be updated every quarter to serve as a first of its kind, unified, comprehensive and dynamic resource to the whole industry.

Data is submitted quarterly by industry partners Adloox, DoubleVerify, Integral Ad Science, Meetrics and MOAT (from Q4 2019).

A key condition for participation in this initiative is that vendors must have an MRC accreditation for the areas within which we provide data.

Data collection and processing and interface hosting is managed by WFA’s strategic partner Digital Decisions.

The full dataset, including viewability, ad fraud and brand-safe levels, is available to logged-in WFA members only.

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  • For more information or questions, please contact Catherine Armitage at