Nike - Sneakerheads 4 Sustainability

Nike in the US is refurbishing and then reselling returned footwear as part of a sustainability drive.

Shoes returned within 60 days of purchase by customers are eligible for the Nike Refurbished scheme.

Each pair of returned shoes is inspected and refurbished by hand, and then given a condition grade – either ‘like new’, ‘gently worn’ or ‘cosmetically flawed’ – which determines its resale price.

The new initiative is part of Nike’s wider ‘Move To Zero’ programme, which was established in 2019 with the aim of reducing the sportswear brand’s waste and carbon footprint.

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