Ensuring safety inside and outside of the car.
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Volvo has enlisted eco-savvy spokesperson Bjorn for a spot showcasing the brand’s commitments to sustainability. The spot, titled “The ultimate safety test,” outlines the brand's safety tests through the decades, from driving into walls to plummeting 100 feet.
The ad signposts Volvo’s efforts to become a fully electric car company by 2030 – with half of global sales to be fully electric by 2025. It aims to be a climate neutral company across its whole value chain by 2040. The work is part of a wider integrated campaign designed to reflect the company’s commitment to climate neutrality and electrification.
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