CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

Request info on the Forum

The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

See all Forum resources

Key resources

Upcoming Forum events

See all meetings
  1. Join WFA and Ogilvy Consulting as they talk through their collaboration – ‘Global Brand Transformation’.

    More information Register for this meeting

  2. GumGum at Cannes 2026

    Cannes France

    22 Jun 2026

    Greetings from the shore!

    More information Register for this meeting

  3. Kantar Content Studio

    Cannes France

    22 Jun 2026

    Cannes Lions is where creativity takes centre stage. The Kantar Apartment gives you the space to step away from the noise and focus on the decisions that matter for your brand.

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

Related content

RSS Feed
  1.    Benchmark on C-suite roles and responsibilities
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

    Read more about "Benchmark on C-suite roles and responsibilities"
  2.    Benchmark on Pitch fees in South Africa
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.

    Read more about "Benchmark on Pitch fees in South Africa"
  3. Marketing strategyCMO ForumMarketing strategy

    #12tweets from our CMO FORUM @Cannes_Lions

    WFA News

    Read more about "#12tweets from our CMO FORUM @Cannes_Lions"
  4.    Benchmark on recommended global content agencies
    CMO Forum

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

    Read more about "Benchmark on recommended global content agencies"
  5.    Benchmark on franchising models
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  6.    Survey on digital resource engagement with brand marketing
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"

Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact