Marketer of the Future 2025
Marketer of the Future
WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
Request info on the ForumThe group brings together global Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.
The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.
For CMO’s and marketing leaders
For senior marketers that lead or are involved in the capability building of their marketing teams.
For global/regional Chief Marketing Officers (CMOs).
The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
WFA News
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
WFA member benchmark on franchising models.
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.