Marketer of the Future 2025
Marketer of the Future
WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
Request info on the ForumThe group brings together global Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.
The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.
For CMO’s and marketing leaders
For senior marketers that lead or are involved in the capability building of their marketing teams.
For global/regional Chief Marketing Officers (CMOs).
The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.
Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be
Benchmark on Recommended Experiential Agencies in Mexico.
Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.