CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

Request info on the Forum

The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

See all Forum resources

Key resources

Marketer of the Future 2025

Marketer of the Future 2025

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
See more
Marketer of the Future

Marketer of the Future

The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
See more
Better Marketing

Better Marketing

The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
See more

Upcoming Forum events

See all meetings

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Sorry, the registration period is over.

  2. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  3. CMO Forum

    Singapore Singapore

    11 Mar 2026

    For global/regional Chief Marketing Officers (CMOs).

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

Related content

RSS Feed
  1. Benchmark: Recommended online training platforms (digital marketing skills)
    Benchmark
    CMO ForumMarketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  2. CMO Forum meeting overview (April 2022)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  3. The First 100 Days of a Marketing Capability Leader
    Report
    CMO ForumMarketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?

    Read more about "The First 100 Days of a Marketing Capability Leader"
  4. Agency Management Forum Overview (December 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  5. Benchmark: Investment in Marketing Capability (2021)
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"
  6. Spotlight: Shift - A Marketing Re-think
    Video
    Marketing structureCMO ForumMarketing organisation

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

    Read more about "Spotlight: Shift - A Marketing Re-think"

Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact