CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

Request info on the Forum

The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

See all Forum resources

Key resources

Marketer of the Future 2025

Marketer of the Future 2025

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
See more
Marketer of the Future

Marketer of the Future

The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
See more
Better Marketing

Better Marketing

The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
See more

Upcoming Forum events

See all meetings

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Sorry, the registration period is over.

  2. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  3. CMO Forum

    Singapore Singapore

    11 Mar 2026

    For global/regional Chief Marketing Officers (CMOs).

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

Related content

RSS Feed
  1. Spotlight: Reversing the decline in advertising effectiveness
    Video
    CMO Forum

    Spotlight: Reversing the decline in advertising effectiveness

    In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published by the IPA.

    Read more about "Spotlight: Reversing the decline in advertising effectiveness"
  2. Spotlight: Sustainable storytelling - what are you scared of?
    Video
    Brand purposeBrand reputationSustainabilityCMO Forum

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
  3. Capability Forum Overview (October 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

    Read more about "Capability Forum Overview (October 2021)"
  4. Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
    Expert opinionVideo
    Global Marketer of the YearCMO Forum

    Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

    Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. 

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"
  5. Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
    Expert opinionVideo
    Global Marketer of the YearCMO Forum

    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. 

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"
  6. Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
    Expert opinionVideo
    Global Marketer of the YearCMO Forum

    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. 

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"

Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact