WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Sponsored Products (with bvA) and Cannes update.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
Increasing focus on profit improvements as advertisers evolve their approach
eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
