Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
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Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
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Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
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Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
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Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
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Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
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Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
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Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
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Upcoming Forum events

  1. Content production re-imagined: prove what matters (part 2/3)

    5 Nov 2026

    There are places available.

    How do the models compare, and how can brands determine the right mix?

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness .

    More information Register for this meeting

  3. Spotlight: Future Media Operating Models: Designing the media organisation for what comes next

    19 Nov 2026

    There are places available.

    Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond. 

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

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  1. Spotlight: Navigating global media demand and pricing trends – July 2022
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    Spotlight: Navigating global media demand and pricing trends – July 2022

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).

    Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"
  2. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  3. Benchmark: Media agency first party data liability caps
    Benchmark
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    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

    Read more about "Benchmark: Media agency first party data liability caps"
  4. Report
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    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next tomorrow.

    Read more about "GARM: 3 Years of Progress"
  5. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  6. Press releases
    Advertising & policy

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts