WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
WFA member benchmark on Media Agency Fee Risk & Reward Models
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
