WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
Remote call on the Digital Omnibus, exclusively for WFA members.
For senior European public/government affairs professionals and national advertiser associations
An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
An overview of AI transparency obligations key markets globally
Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.
WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.
