WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Join us in New York for this in-person AI Community meeting. This is an invite-only event.
Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.
WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.
A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products.
