WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
For senior European public/government affairs professionals and national advertiser associations
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
For senior European public/government affairs professionals and national advertiser associations
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025
Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as next steps.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
