Sourcing Forum

WFA Sourcing Forum

WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.

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In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.

Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.

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Key resources

Skills In Marketing Procurement

Skills In Marketing Procurement

The necessary marketing procurement skills to be future-fit and add maximum value to the business.
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Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Setting And Delivering Targets In Marketing Procurement

Setting And Delivering Targets In Marketing Procurement

How teams are looking at creative and production as well as media in their bid to identify savings.
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Global Agency Remuneration Trends

Global Agency Remuneration Trends

Major advertisers believe that their agency partners are still offering great value.
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WFA's Global Sourcing Board: Our Journey Forward

WFA's Global Sourcing Board: Our Journey Forward

A voluntary group of senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
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Global Marketing Procurement: 2020 And Beyond

Global Marketing Procurement: 2020 And Beyond

The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
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Tech & Tools In Marketing Procurement

Tech & Tools In Marketing Procurement

How clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
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Project Spring

Project Spring

Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
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Upcoming Forum events

  1. External Event: ProcureCon Australia May 19 - 20, Australia

    Sydney Australia

    19 May 2026

    There are places available.

    WFA is partnering with ProcureCon Australia at Hilton Sydney, Australia.

    More information Register for this meeting

  2. Sourcing Forum

    17 Jun 2026

    There are places available.

    WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.  

    More information Register for this meeting

  3. External Event: ProcureCon Asia July 7-9, Singapore

    Singapore Singapore

    07 Jul 2026

    There are places available.

    WFA is partnering with ProcureCon Asia at Equarius Hotel, Singapore. 

    More information Register for this meeting

The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.

Related content

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  1. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
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    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

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  2. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
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    This webinar covers how to create a unified operating model that brings creative and media closer.

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  3. Survey: Global Category Management - Displays & Point-of-Sale
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    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  4. Benchmark: Innovation Funds
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    Benchmark: Innovation Funds

    This WFA member benchmark covers how members are managing funding for innovation.

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  5. Benchmark: Strategic Design Agencies
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    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

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  6. Benchmark: Working/non-working marketing spends
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    Benchmark: Working/non-working marketing spends

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"

Chairpersons

  • Chris Kredo

    Chris Kredo

    Senior Vice-President Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan

    Jennifer Mclachlan

    Vice-President Brand Building Purchases, P&G

WFA Contacts