Sourcing Forum

WFA Sourcing Forum

WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.

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In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.

Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.

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Key resources

Skills In Marketing Procurement

Skills In Marketing Procurement

The necessary marketing procurement skills to be future-fit and add maximum value to the business.
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Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Setting And Delivering Targets In Marketing Procurement

Setting And Delivering Targets In Marketing Procurement

How teams are looking at creative and production as well as media in their bid to identify savings.
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Global Agency Remuneration Trends

Global Agency Remuneration Trends

Major advertisers believe that their agency partners are still offering great value.
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WFA's Global Sourcing Board: Our Journey Forward

WFA's Global Sourcing Board: Our Journey Forward

A voluntary group of senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
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Global Marketing Procurement: 2020 And Beyond

Global Marketing Procurement: 2020 And Beyond

The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
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Tech & Tools In Marketing Procurement

Tech & Tools In Marketing Procurement

How clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
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Project Spring

Project Spring

Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
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Upcoming Forum events

  1. Spotlight: A 2025 Agency roundup – beyond the surface

    10 Dec 2025

    There are places available.

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  2. WFA webinar: Unlocking your WFA membership benefits

    20 Jan 2026

    There are places available.

    Learn how to make the most of your WFA membership in one quick session.

    More information Register for this meeting

  3. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.

Related content

RSS Feed
  1. Benchmark: Digital asset retention policies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Digital asset retention policies

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.

    Read more about "Benchmark: Digital asset retention policies"
  2. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  3. Benchmark: Buying Channels
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  4. Benchmark: OTT Media Buying Practices (APAC)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  5. Benchmark: Digital Marketing workload and responsibility structuring
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  6. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"

Chairpersons

  • Chris Kredo

    Chris Kredo

    Senior Vice-President Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan

    Jennifer Mclachlan

    Vice-President Brand Building Purchases, P&G

WFA Contacts