Our Tools

We organise 80 meetings a year, bringing together senior marketers and policy professionals. But we know it’s not always easy to attend in person…

That’s why we are constantly investing in remote services so that our members have access 24/7 to insights and bespoke tools that can help them cut down on trial and error.

OUTLOOK 2020

OUTLOOK 2020

An industry-wide view of how media prices are forecast to evolve, globally, in the year ahead.

An updated forecast covering COVID-19 related developments will be provided as soon as industry data becomes available.

Digital Media Benchmark

Digital Media Benchmark

A quarterly up-to-date repository of global digital ad quality data provided by leading industry vendors. It provides insights on viewability, ad fraud and brand safety, split by region, country and channel.

Advertising Expenditure Forecast

Advertising Expenditure Forecast

WFA is partnering with Zenith to give members access to Zenith’s regularly updated global Advertising Expenditure Forecasts.

Data Safety Index

Data Safety Index

An interactive visual representation of the amount of risk advertisers (on average) are exposed to by sector and by geography.

Agency Cost Index

Agency Cost Index

This tool helps WFA members understand the costs of using agency services around the world.

Data is currently being collected. 
Tool will be relaunched soon.

Digital Maturity Assessment

Digital Maturity Assessment

SONAR measures the digital maturity of your organisation and helps plan your path to becoming a customer-focused, content-led, data-driven organisation.

Innovation Scorecard

Innovation Scorecard

This benchmark can be completed by individual senior marketers or be used at workshops as part of a group exercise to assess innovation readiness within a company.

Transparency Scorecard

Transparency Scorecard

Helping you to understand the extent to which your own businesses are set up to deliver transparency in all aspects of media. Can be completed individually or tailored for internal, company-wide exploration of sentiment around media transparency.