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Advertising & policyBriefing on New Deal for Consumers
Read more about "Briefing on New Deal for Consumers"WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.
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Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
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Advertising & policyBrand purposeBrand reputationInclusive marketingWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
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WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"Position paper on WFA's stance regarding the AVMSD revision
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
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Advertising & policyEU Pledge Factsheet 2017
Read more about "EU Pledge Factsheet 2017"The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).
Log in to view the 2017 Factsheet.
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Advertising & policyEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.
To view the annual reports please log in to your account.
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Advertising & policy
WFA top priorities for AVMSD trilogue discussions (2017)
Read more about "WFA top priorities for AVMSD trilogue discussions (2017)"Priorities for WFA regarding the AVMSD revision.
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Advertising & policyValue of advertisingAdvertising standards toolkit for the promotion of effective self-regulation
Read more about "Advertising standards toolkit for the promotion of effective self-regulation"Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same.
This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.
Member-only content, please log in to view this toolkit.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPRSurvey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
