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News
All news and press releases
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Brand safetyBrand safetyWFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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WFA and jury reveal shortlist for Global Marketer of the Year 2022
Read more about "WFA and jury reveal shortlist for Global Marketer of the Year 2022"Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
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Agency evaluation & performanceAgency remuneration & contractsAgencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"AB InBev, Bumble, Mastercard and VICE leaders to headline event
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Diversity & InclusionGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity,…
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WFA names Gary Lim as new Director for Asia-Pacific
Read more about "WFA names Gary Lim as new Director for Asia-Pacific"Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
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Media governanceMarketing budgets under heavy scrutiny, WFA and Ebiquity research
Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…
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Digital policyData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
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Media governanceMarketing capabilitiesMedia transformationMarketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
WFA grows its corporate network
Read more about "WFA grows its corporate network"WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
Agency managementAgency rostersOrganisation & structureAgency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…