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News
All news and press releases
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Brand purposeBrand reputationMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Diversity & InclusionWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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GamingMajority of major multinationals now investing in gaming in APAC, WFA research
Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Digital policyData collection & privacyWFA response to MEP’s call for ban on targeted advertising
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Diversity & InclusionFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family…
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Brand safetyBrand safetyWFA and ANA call on Facebook to address whistleblower allegations
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WFA adds three new team members
Read more about "WFA adds three new team members"Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the…
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WFA welcomes 10 new corporate members
Read more about "WFA welcomes 10 new corporate members"Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Brand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Media governanceCapability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Food marketingSelf-regulationMarketing to childrenMajor food companies agree new self-regulatory controls on food marketing globally
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…