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Diversity & InclusionGlobal DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
Diversity & InclusionGlobal marketing industry launches 2023 DEI Census
Read more about "Global marketing industry launches 2023 DEI Census"Marketing professionals to share their workplace experiences by filling in anonymous,…
WFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
Diversity & InclusionWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
ESG to take centre stage at Global Marketer Week in Istanbul
Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
Agency evaluation & performanceAgency remuneration & contractsAdvertisers believe they are still getting great value from their agencies post pandemic, WFA research
Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
WFA welcomes 13 new members
Read more about "WFA welcomes 13 new members"WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
Consumer insightData-driven marketingMarketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
Brand safetyBrand safetyWFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
WFA and jury reveal shortlist for Global Marketer of the Year 2022
Read more about "WFA and jury reveal shortlist for Global Marketer of the Year 2022"Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
Agency evaluation & performanceAgency remuneration & contractsAgencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern