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News - page 4
All news and press releases
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Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
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Agency evaluation & performanceBrands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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Digital policyData collection & privacyWFA launches world’s first guide on data ethics for brands
Designed to help advertisers ensure data practices respect consumer interests
Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
Organisation & structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years
Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
WFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…
Marketing operationsEighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
Agency review & pitchingWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA
Unilever’s David Porter and…
L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at…
WFA welcomes new members
Read more about "WFA welcomes new members"Constellation Brands joins corporate membership and Estonia joins association network
WFA strengthens Asia Leadership team
Read more about "WFA strengthens Asia Leadership team"Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…
Ad blockingBetter Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…
Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"Corporate membership for 2019 up by 15%
Brand safetyBrand safetyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety