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News
All news and press releases
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
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Diversity & InclusionWFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Diversity & InclusionBuenos Aires Declaration for Progressive Advertising
Read more about "Buenos Aires Declaration for Progressive Advertising"WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
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Audience measurementMedia measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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GamingMarketing effectivenessVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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WFA announces first speakers for Global Marketer Week Singapore 2020
Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore