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News
All news and press releases
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WFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
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Diversity & InclusionWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their…
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Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Expansion formalises existing collaboration
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AXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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ChannelsExplosive eCommerce growth drives need for improved brand and performance integration
Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"eCommerce-focused multinationals are spending significantly more on performance ads than…
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Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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WFA Global Marketer Week heads to Istanbul for 2023
Read more about "WFA Global Marketer Week heads to Istanbul for 2023"Event to take place from April 25 to 28
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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WFA unveils new global leadership ahead of Global Marketer Week
Read more about "WFA unveils new global leadership ahead of Global Marketer Week"CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…
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Self-regulationWFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA gears up for Global Marketer Week in Athens
Read more about "WFA gears up for Global Marketer Week in Athens"Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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Alcohol marketingIndependent study shows low ad exposure to alcohol ads online
Read more about "Independent study shows low ad exposure to alcohol ads online"Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Only 1.45% of online ads served to children are for HFSS foods
Read more about "Only 1.45% of online ads served to children are for HFSS foods"The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.