The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions. Created in 2009, members now draw on the collective knowledge of over 700+ global and regional marketers who meet in Europe, APAC and MENA. More info on the group here.

Topics on the agenda were:

• The new integrated marketing
• Effective agency management

In the past the WFA Forum has been attended by several of our members, including adidas, Arla Foods, Cathay Pacific Airways, Emirates Group, Estée Lauder, GSK, HP, Mondelez, Red Bull, Unilever, Vestel, The Coca Cola Company and Volvo.