Boasting over a thousand marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”. More info on the group here.

Topics on the agenda were:

• Global Marketing Sourcing Journey
• Defining value & the role of procurement in sponsorship investments
• Measuring the value and performance of sponsorship

In the past the Sourcing Forum has been attended by several of our members, including AB Inbev, adidas, Arla Foods, Danone, Heineken, IKEA, Jacobs Douwe Egberts, L’Oréal, Mastercard, Mattel, Nestlé, The Coca Cola Company, Vodafone and Volvo.

Please find the meeting overview here.