The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

Topics on the agenda were:

• Gaming demystified - unlocking brand growth opportunities in video gaming
• Storytelling in B2B content marketing
• Designing for integration: new ways of working

In the past the WFA Forum has been attended by several of our members, including adidas, Arla Foods, Cathay Pacific Airways, Emirates Group, Estée Lauder, GSK, HP, Mondelez, Red Bull, Unilever, Vestel, The Coca Cola Company and Volvo.