The Integration Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

Topics on the agenda were:

• A model of 'Creative Acupuncture'
• 'Probably the best marketing campaign of 2019' - Mark Ritson
• How to enable integrated, agile ways of working
• U-studio, Unilever's in-house content and advertising agency