About WFA Webinar: An advertiser's guide to OTT media in APAC

WFA Webinar: An advertiser's guide to OTT media in APAC - About

With television as we know it currently evolving from a world of limited options to one of almost unlimited choices, the future of TV looks set to be fundamentally defined by what the viewer wants - which will in turn drive how media companies’ package, deliver and monetise their content through OTT services.

In order to thrive in this increasingly diverse space, Advertisers must not only understand audience preferences and streaming behaviors, but also how to take advantage of the opportunities for brands.

Join Shrivardhan Sarda, Director-Demand Facilitation, APAC, SpotX, as he:

  • Defines what OTT really encompasses and how this is different to traditional TV and digital buys
  • Looks at the current OTT Media ecosystem specifically key players and nuances within South-East Asia
  • Identifies the challenges within the space and how advertisers can navigate this with confidence

There will be two sessions on this topic to facilitate our members around the world.

Session 1 at 9 am CET, 4 pm Singapore time by clicking here to register.

Session 2 at 9 am EST, 3 pm CET by clicking here to register.

This webinar will last 60 minutes including Q&A.

For more information about this topic, please get in touch with Ranji David at r.david@wfanet.org

This webinar is for WFA Members only.

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