About Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation - About

 


TV audiences are shrinking faster than expected putting increasing inflationary pressure on the medium.

There are ways to fill the gap using other media, but new evidence from Ebiquity suggests that, once the quality of engagement is factored in, online video may not provide the answer.

In this webinar, Martin Radford from Ebiquity will review the implications from their new study and provide recommendations for how brands should be treating video formats going forward.

Please find the recording here.

Contact us

For more information or questions, please contact us

Upcoming events

  1. External event: MAD//Masters Agencies & Partners

    London United Kingdom

    16 Nov 2022

    Show more
  2. ICAS-WFA Webinar: Food Marketing & Children. What next for advertising self-regulation? Remote

    28 Nov 2022

    Show more
  3. Spotlight: What makes clients attractive to agencies? Remote

    29 Nov 2022

    Show more
  4. Spotlight: Inflation equals innovation Remote

    30 Nov 2022

    Show more
  5. Webinar: Understanding data ethics in practice Remote

    30 Nov 2022

    Show more