WFA Webinar: How advertising lost sight of creativity and what to do about it - About
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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A fascinating mix of neuroscience, cultural history and advertising research, the webinar will show how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.
This webinar is for WFA Members only.