About WFA Webinar: How advertising lost sight of creativity and what to do about it

WFA Webinar: How advertising lost sight of creativity and what to do about it - About

System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

 


A fascinating mix of neuroscience, cultural history and advertising research, the webinar will show how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.

Please find the recording here.

Upcoming events

  1. DGX: Google Q&A on privacy and advertising Remote

    15 Jul 2020

    Show more
  2. Webinar: Live-streaming & E-commerce Remote

    22 Jul 2020

    Show more
  3. Capability Forum Remote

    22 Jul 2020

    Show more
  4. External Event: ProcureCon Marketing London Agencies & Partners

    London United Kingdom

    08 Sep 2020

    Show more
  5. Digital Governance Exchange

    New York United States

    09 Sep 2020

    Show more