Personalization represents a huge opportunity for advertisers. However, many challenges remain and a new operating model is needed to unlock the potential of DCO. There are pressures on producing content at lower budgets than ever before, there have been significant changes to the way we buy media & how we create audiences and rapidly changing skill sets are a few issues that make it difficult to unlock the potential of Dynamic Creative Optimization.

DCO is still a sector dominated by media and data, and very few companies understand the need to create a unified operating model that brings creative and media closer than ever before.

Led and facilitated by Sam Yates, MarTech Consultant at Claire Randall Consulting, this webinar will look at the technologies that enable effective marketing operations, with a focus on dynamic creative optimisation and will include:

• An overview of the common challenges
• An overview of key trends in personalization
• Practical advice on how to make the most of DCO

Please find the recording here.