Responsible Marketing Pact - About
The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.
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AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard are members of the Responsible Marketing Pact. The group's objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
This meeting is open to RMP members only.