Evidence has existed for some time about the damaging effects of masculine stereotypes – both on society and the companies that perpetuate them. Between 2015 and 2016, around a third of complaints considered by the UK’s Advertising Standards Authority about gender roles concerned problematic depictions of men.

This has resulted in progressive brands seizing the opportunity to help pioneer more positive portrayals of masculinity and win back relevance. In this session we’ll bring you up to speed with the progress made by the best brands in this space so far, and challenge the industry to not stand still.

In this webinar you’ll learn:

• The extent of the global crises around masculine identities
• How brands are championing non-traditional masculinity - and reaping the rewards
• Why companies that ignore broader masculine identities risk being rapidly outdated
• How to seize the critical opportunity to modernize and refresh your approach

Register for the live session here.